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• Racing
2007 Sep-20

Kahne gets coveted sponsorship

By Mike Mulhern
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After so many years with hard-rocking Dale Earnhardt Jr., Budweiser’s pick of the more polished, and much more subdued, Kasey Kahne as its new NASCAR face seems like an odd coupling.
At least the new number won’t be much different than the old: Earnhardt’s 8 will become Kahne’s 9.

“Budweiser is the best sponsor in the sport. But we’ve got to pick our performance up,” Kahne said.

His car owner, Ray Evernham, knows that, too.

“Sure, there’s a lot of responsibility when you’re given a sponsor that’s used to winning,” Evernham said. “So you’ve got to figure out how to win - and there’s no excuse for us not to figure it out.
“Our performance has been tracking pretty good - up till this year. But I know we can get it up there.”

Evernham, who just merged with sportsman George Gillett, is now looking for even more monetary synergies.

“Budweiser will create opportunities to get other people to invest more in this business, that will allow us to compete against the Hendricks, the Gibbses, and the Roushes,” Evernham said.


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